The advertising program engages students from Year 6 – Year 12 in the world of advertising and media and communications.

Based on the Gruen Transfer, the program allows students to work in teams to create an advertisement and a corresponding pitch that they present to the class at the end of the program.

Students are given an ‘unsellable’; a product or policy that is difficult to sell. Using advertising theory acquired in the first sessions, students strive to create a presentation that would sway an investor to fund their project – just as it would happen in the real world.

The program engages students’:

  • creativity
  • imagination
  • critical thinking

It aims to break down the barriers to tertiary education and the stereotypes about choosing a career in the creative industries.

Please visit our page on the QUT website if you’re interested in studying media and communication at tertiary level.


What students say:

“I think that you will have a better future and a solid chance at a successful job with a commitment to study at university.”

“They were nice, very smart, helpful and awesome and it was very fun!”

“I learnt how to use all this technology properly – as well as what I can learn at QUT.”

“I learnt that hard work can pay off but if you want to succeed in life you have to do the hard yards.”


INTERESTED? We’d love to come and present one of our programs to your class. For more information about programs, availability and to make bookings, contact us today!